WAYPOINT PILATES
Waypoint Pilates is a pilates studio nestled in the Orkney Isles of Scotland, and your hidden gem to strengthen, mobilise & reconnect to your body.
SERVICES
PHOTOGRAPHY
BRAND IDENTITY
LOGO DESIGN
WEB DEVELOPMENT
YEAR
2022
WEB CLIENT
SQUARESPACE INC.
THE NORTH STAR.
The brand needed to demonstrate strength with minimalism, providing a fresh, but dainty feel, whilst maintaining a northern island theme. The astrological sky in Orkney is something revered and admired, so for the logo, we used the North Star as our primary inspiration. The benefit was we were able to combine it with a compass.
North Star + Compass = Find Your Waypoint
THE WEBSITE
Below is a short video of the design interaction of the website. If it does not automatically begin, please click the image.
The photography
The colour palette was kept to pastel tones, with the likes sea-foam and coral, providing a sense of calm, peace, and serenity.
Below are some examples of the photography.